George my good buddy cum ex-colleague has decided to leave the company that had been worked more than 11 years, and begin his new entrepreneur life. When come to set up a new company, few things bother him much was cash flow; when setting up Innova8tif solution (www.innov8tif.com), he said a lot of things were new ‘Set-up’, no budget for marketing even a proper corporate logo.
But, after few months later, finally found their proper office lot, eventually it need a signboard, this was the reason has ‘triggered’ George and partner Tien Soon to redesign their 80’s looks corporate logo.
So, I came out with few options for them. Started to simplify the logo based on few elements like the number ‘8’, or innovative – ‘I’. Try to play along that and also pick the font type – ‘Familian’ and ‘Harlow’.
Not to my surprise, they had chosen the GOLD 8 as their first priority. Well, number 8 was believed to have auspicious meanings, in regional dialects the words for “eight” and “fortune” are also similar, e.g. Cantonese “baat” and “faat“. But I told them it doesn’t really fit to what your core business as a technology or software house.
However, through my friendly advice, which 3rd logo looked more promising. Based on that and created few more options for colors. It still remained the gold (Fortune) and the cross-overlapping with 3-dimension shape, which a graphical representation of the company and products.
Check out the previous logo and how the new logo looks now.
Above was the business card design for Innov8tif Solution Sdn Bhd.
However, I wish this new logo bring them good luck, prosperity and success!
