George my good buddy cum ex-colleague has decided to leave the company that had been worked more than 11 years, and begin his new entrepreneur life. When come to set up a new company, few things bother him much was cash flow; when setting up Innova8tif solution (www.innov8tif.com), he said a lot of things were new ‘Set-up’, no budget for marketing even a proper corporate logo.
But, after few months later, finally found their proper office lot, eventually it need a signboard, this was the reason has ‘triggered’ George and partner Tien Soon to redesign their 80’s looks corporate logo.
So, I came out with few options for them. Started to simplify the logo based on few elements like the number ‘8’, or innovative – ‘I’. Try to play along that and also pick the font type – ‘Familian’ and ‘Harlow’.
Not to my surprise, they had chosen the GOLD 8 as their first priority. Well, number 8 was believed to have auspicious meanings, in regional dialects the words for “eight” and “fortune” are also similar, e.g. Cantonese “baat” and “faat“. But I told them it doesn’t really fit to what your core business as a technology or software house.
However, through my friendly advice, which 3rd logo looked more promising. Based on that and created few more options for colors. It still remained the gold (Fortune) and the cross-overlapping with 3-dimension shape, which a graphical representation of the company and products.
Check out the previous logo and how the new logo looks now.
Above was the business card design for Innov8tif Solution Sdn Bhd.
However, I wish this new logo bring them good luck, prosperity and success!
Coming up with a community badge for a Joget developer event that we are currently organizing where local and overseas students can participate via Joget community. He wants us to have a campaign mascot the way other similar events have, and one that we can use for all of Joget’s developer programs. The campaign mascot will appear on event registration forms, mechanics literature, etc.
Before setting out to do any work, I did some online reading on campaign mascots such as Olympic 2012 and a very useful article I found, 31 Mascots And How They Help The Brand .
Actually, I had already designed a mascot for Joget much earlier on. It had a smack of Transformer and Robo-Get!
I followed it up with another, this time in 3D and portraying a more aggressive appearance, its head identical to the shape and color of the Joget logo. The figure looks like he is ready to throw in a shot in any battle — very, very symbolic of our Joget Team’s fighting spirit!
Gave a nod to the overall character design but thought that it had too many shapes and color tones. He wanted it simplified and flattened… so I played with it, recreated it to 2D, emphasized the wide eyes a little to retain the menacing look, and replaced the limbs with a palm that attempts to give the android a bit of human touch.
Then I toyed around with different versions…
…and changed a little more here and there.
Finally, Joget’s first campaign mascot was born!
I had blogged once for logo trends and that was 2008 ago. And what is new trend for year 2010?
Box Up – Box it up with typo
Burst - Don’t look good when scale down
Cubist - One of my favorite and idealistic
Dust - Too 80′s!
Festoon - I’m not so fancy about this effect.
Ghosts - Blur with imagination?
Hexahedron - or Octahedron?
Parts -Cool idea but limited
Shift - Make sure it has to be printed in colors
Spores - It similar to cubist
TMS had developed and approach another great application “tmsWorkflow“, to allow user to design their own workflow modules easily to mange the complex mechanism without any hard-code or special customization.
Well, team has decided to brand it as Open Source software and given a name called ‘JOGET‘.
What is Joget?
The Joget is the most popular traditional dance throughout Malaysia. It is performed at cultural festivals, wedding celebrations and other social functions. Joget (video) is a couple dance and the tempo is fairly quick with a feeling of teasing and playing between the partners.
The concept and idea of using Joget, it has interpreted an application featured with flexibility and dynamic. It was how the dancer’s movement and way of performance. I was using the styles from each of them, especially the hand of dancers.
This logo should also design for impact, reliability and exceptionality. The shapes embody the spirit of strength and cohesion. The various elements are unified into a central theme of strength and vitality, yet they remain unique.
The original logo displayed shapes of hands. The approach was already overused and the Olivedrab mixing well with yellowgreen color did express energy, dynamic, active, and represents the continuous movement that characterizes the applications.
Well, the team has decided the final logo’s font type and colors.
The logo displayed on the screen of application.
Wow… last article was posted one month ago! A lot of things have to catch up and fall sick badly on few weeks back. Now I realize health is important, coz once you are sick and mean everything will stop.
tmsPortfolio.com was started in 2007. And it’s time to revamp the old website and create an new identity. Somehow, I have to define the concepts and uniqueness which based on the company (TMS) and department.
Decided to make it simple, dynamic shapes with pastel color. Yupe! Last month I did mention about Logo Trend…here’s I’ve used “foldover”, “Amoeba”!
Or something I have never attempt before….
I had meeting with CSD’s group creative director, and found out they’d formed another company called “Primeworks studios” and their new logo looks interesting and I was curious about the approach of lines and forms.
This was something valiant or bold to attempt such a design especially for corporate.
If we talked about ‘TREND’… there were fashion trends, interior design trend or web design trend but how about logo?
Yes. There’s a trend for logo too. Even every year with dissimilar approach, such as this year we have 2008 trends for logo design.
Check it our some of the logos downloaded from LogoLonge.com.
Amoebe
Foldover
Strobe
This is trend of ‘Fibrous‘… similar to Primeworks logo.
Global is on the trend I like most.
What is “SAA” (Software Asia Alliance)?
Established in 2008, Software Asia Alliance (SAA) is the first global ICT-based alliance of its kind offering comprehensive end-to-end solutions and services for various industry segments, delivered with the full understanding of each industry’s specific requirements, as well as the cultural appreciation of each region.
Follow the same vision of the SAA’s core business, I have to find some elements that represent it.
Currently there’s 6 members include XYBASE, EBDesk, Patimas, TMS, SSC Solution and BlueBridge Software
Gone through the same process and some changes here and there. Finally the logo has decided…
The orange DOT represented unity and globalization, and the free-form shape in the logo is made strong graphically to symbolize the freedom to pursue new ideas. The shades of green symbolizes that information technology are incorporated in the delivery of knowledge.
