Choosing the right colors for your web design is a decision that should not be taken lightly. Color is the first thing viewers notice on a webpage. It can evoke a variety of strong emotional reactions and each color can contain a different association. Although everyone’s experience and taste can vary greatly, there are still some basic tenants one can follow when working with color:
Consistency
This applies not only to font and background color, but also to the images and other cursory elements. It would be awkward to have a black and white image on a site full of bright, colorful backgrounds. It is typically best to choose colors that go along with the company branding and it is important that the brand identity seamlessly fits into the design. Also, limiting the design to just a few main colors—2 or 3 main colors and 1 or 2 accent colors—is usually a good standard and helps to maintain the consistency. Too many colors can cause your design to become erratic and visually confusing to the viewer.
Contrast
If you use colored copy, make sure that it contrasts well with the background to be easily legible. Stark color contrast is a powerful tool and can draw the eye, so make sure the most important elements have the most contrast in the design. Having muted colors for your title copy and a bright bold color for the body would be a poor use of contrast, applying viewer focus to the wrong element.
Complements
Complementary color choices are also extremely important. And it’s not just the literal complementary colors that are key, but also colors that complement each other as an accent or highlight. There are many different types of color balances and every designer should be very familiar with color theory and its impact on design. Well, I suggest you can use some online tools such as Kuler Adobe (kuler.adobe.com) to deal with the best combination.
Sometime keep one-two colors . Less color which easy to manage the content and contrast of the branding.
Color Theory
Some designers feel that it is enough to just have a feel for the right colors and that color theory is unnecessary. While having a good eye for color can certainly help develop a good design, color theory is still important. It is important to know what types of emotions your colors will convey so that you cater to your target audience. Click here for more information on color theory. See Color Theory from ColorJack (www.colorjack.com).
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