Marketing requested to design a banner for exhibition purpose, the content of the banner that include of all range of solutions provide by TMS.
The banner measurements are 31″ (W) x 78″ (H). It’s about a person height. And text was quite straight forward. Although it was plenty of space to insert pictures or images but I decided not to use any of it.
Somehow, it was pretty fun to see how to form the typo with elements, ‘Typography is an art’. Well, I’d done some research like how the angle and rather keeping the same horizontal path.


Instead of, I used a lot of elements such as stripes, rounds or curves to form together with typo.


Eventually, we go for something clean and neat…

What is “SAA” (Software Asia Alliance)?
Established in 2008, Software Asia Alliance (SAA) is the first global ICT-based alliance of its kind offering comprehensive end-to-end solutions and services for various industry segments, delivered with the full understanding of each industry’s specific requirements, as well as the cultural appreciation of each region.
Follow the same vision of the SAA’s core business, I have to find some elements that represent it.
Currently there’s 6 members include XYBASE, EBDesk, Patimas, TMS, SSC Solution and BlueBridge Software
Gone through the same process and some changes here and there. Finally the logo has decided…

The orange DOT represented unity and globalization, and the free-form shape in the logo is made strong graphically to symbolize the freedom to pursue new ideas. The shades of green symbolizes that information technology are incorporated in the delivery of knowledge.




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